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<title>Sandford Technology News</title>
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<description>Corporate news feed containg press releases, newsletters, events and announcements.</description>
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<copyright>Copyright 2008 >Sandford Technology</copyright>

<lastBuildDate>Fri, 09 May 2008 21:07:49 GMT</lastBuildDate>


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<item>
<pubDate>Thu, 10 Apr 2008 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/106</guid>
<title>Browzar continues exponential growth</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=106]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com/UserFiles/Image/casestudies/browzar/browzar_1.jpg'><p>Browzar, the innovative privacy browser developed in partnership with Sandford Technology, is enjoying worldwide success with the latest version.</p>

<p>Version 1.5.0.0 has an exciting new search engine which delivers the best results from the top search companies including Google, Microsoft Live Search, and Ask. Improvements include a new tabbing feature as well as a handy .com button. By popular demand, Browzar also offers a great new Windows style skin.</p>

<p>On a typical day Browzar is used in around 150 countries around the world.</p>

<p>Browzar is based on the Internet Explorer engine, which means it's such a small file that it only takes seconds to download. It's disposable, so you have the choice of keeping Browzar on your PC, or downloading it each time you need to protect your privacy. You don't even need to install it: with Browzar you just click and go...</p>

<ul>
<li>No browsing <a href="http://www.browzar.com/help/tech_terms.htm#history" target="blank">history</a>, stored files, or <a href="http://www.browzar.com/help/tech_terms.htm#cookies" target="blank">cookies</a> </li>

<li>No embarrassing search <a href="http://www.browzar.com/help/tech_terms.htm#autocomplete" target="blank">auto-complete</a> </li>

<li>No installation. Just click 'run' and go </li>

<li>No registration required </li>
</ul>
 
<p>
See <a href="http://www.browzar.com" target="blank">http://www.browzar.com</a> for further information.</p>]]></description>
</item>


<item>
<pubDate>Wed, 06 Feb 2008 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/94</guid>
<title>"How to be Virtually Big" - part of Venturefest Yorkshire 2008</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=94]]></link>
<description><![CDATA[<p><img align="left" alt="" src="http://www.venturefestyorkshire.net/images/VF_logo.gif" /><img width="150" height="100" align="right" alt="" src="/userfiles/image/photos/Ianportrait150.jpg" /></p>
<div class="clear">&nbsp;</div>
<p>Venturefest Yorkshire 2008 sets out to connect knowledge, technology and innovation based entrepreneurs with everything they need to make them successful. At the 2007 event there were numerous successful pitches for investment and an estimated &pound;2.4 Million of business changed hands.</p>
<p>For 2008 there will continue to be a series of high profile speakers, informative seminars, 65 commercial exhibitors, an "Innovation Showcase" area as well as exciting and vibrant areas for students in schools and universities from around the Yorkshire region. It is a day not to be missed, and all for FREE.</p>
<p><strong>More:</strong> <a href="http://www.venturefestyorkshire.net">http://www.venturefestyorkshire.net</a></p>
<p>

</p>]]></description>
</item>


<item>
<pubDate>Wed, 09 Jan 2008 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/105</guid>
<title>Special discount for Sandford clients through Fresco</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=105]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//UserFiles/image/frescosshot.jpg'><p>We have recently completed a new ecommerce site for Fresco, a leading supplier of exhibition and portable display equipment and services. Fresco has kindly offered a 25% discount to our clients, so please <a href="mailto:richard.atkinson@sandfordtechnology.com?subject=Fresco%20Coupon%20Code">contact us</a> for a coupon code. Please hurry as the offer is limited to the first ten clients who take up the offer! Visit <a href="http://www.fresco.co.uk">www.fresco.co.uk</a> and enter the coupon code when you checkout. As always, we welcome your feedback on the site - positive or negative.</p>
<p>"Working with Sandford and LeapFrog has been very educational and, as a result, we have gone far beyond what we thought was possible"<br />
<strong>Miles Harris, Director, Fresco Picturewall Ltd</strong></p>]]></description>
</item>


<item>
<pubDate>Fri, 04 Jan 2008 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/103</guid>
<title>Lists, damn lists, and statistics</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=103]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com/http://www.sxc.hu/pic/m/o/ow/owaisk_4u/928993_2008.jpg'><p>It's now traditional for the Xmas TV schedule to be padded out with compilation shows - the worst\best\funniest singers\films\celebs of 2007\the 60's\the planet. And it's as certain as turkey that you'll see lists of predictions for the coming year and raked over lists for the departing year.</p>
<p>Some 2008 predictions with a CMS\ECM flavour which we like <a href="http://www.cmswatch.com/Feature/172-2008-Predictions?source=EM">are here</a>, and some search flavoured predictions for 2007 which didn't come true <a href="http://www.webpronews.com/topnews/2008/01/02/28-things-didnt-happen-in-2007">are here.</a></p>
<p>Our predictions for the coming year?</p>
<ul>
    <li>less computers, more browsers like <a href="http://www.zonbu.com/device/mini.htm">this one</a></li>
    <li>less servers, more network storage <a href="http://www.lacie.com/uk/products/range.htm?id=10007">like these</a></li>
    <li><a href="http://www.amazon.com/gp/browse.html?node=201590011">clouds</a> on the horizon</li>
    <li>...and that you will have a happy, successful 2008</li>
</ul>
<br />
<br />
<br />]]></description>
</item>


<item>
<pubDate>Wed, 02 Jan 2008 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/101</guid>
<title>Epic Online Success</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=101]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com/UserFiles/Image/epic.jpg'><p>Epic Fireworks wished to increase sales and promote the company by adding e-commerce functionality to their existing website. This was to include product descriptions, shopping cart functionality and embedded video files - all managed by a CMS (Content Management System) to allow Epic staff to easily manage the site. Leap Frog, the web division of Sandford Technology, successfully delivered the new functionality and combined this with intelligent design and navigation to ensure the buying process was as simple as possible. The new website has had an immediate positive impact on sales and has both reduced administration and improved the sales process.</p>
<p>"Creating our e-commerce website with Leap-Frog has been an enjoyable and rewarding process, I have already recommended their services to several clients".<br />
<strong>Paul Singh, Epic Fireworks, Director</strong><br />
<a href="http://www.epicfireworks.co.uk">www.epicfireworks.com</a></p>]]></description>
</item>


<item>
<pubDate>Fri, 21 Dec 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/102</guid>
<title>Web project aids Adoption Consortium efforts</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=102]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com/UserFiles/Image/adoption.jpg'><p>The Yorkshire Adoption Consortium brings together 17 adoption agencies in the region and the aim is to increase the possibilities for matching children with families in the region for adoption.</p>
<p>The new website was developed by Leap Frog, the web solutions division of Sandford Technology, in a truly collaborative project.</p>
<p>&ldquo;By consistently sharing the details of approved adopters and children waiting for new adoptive families amongst our members, we avoid delays in matching children with families. This increased choice gives greater matching potential and more opportunities to keep children within the Yorkshire region. We need more adoptive families who can meet the needs of black, Asian and mixed heritage children and groups of brothers and sisters. We aim to recruit, approve and support adoptive families through out the region and are unique in that we provide specific Asian preparation Training in Asian Community Languages for adopters within the region.</p>
<p>The development of this website is just one of the ways in which we hope to meet these challenges.&ldquo;<br />
<strong>Mandy Prout, Yorkshire Consortium Chair</strong></p>
<p>&ldquo;The Yorkshire Consortium are really pleased with the new website which has been designed by a small group of its members alongside the staff at Leap Frog. We really enjoyed working with the team at Leap Frog who made the process of putting together the website seem very easy.</p>
<p>The members really appreciate it and hopefully it will benefit everyone, especially in the recruitment of adopters. The CMS is user friendly, making it very easy to update the site, make amendments and add new pages when needed. It has been a pleasure to work along side Leap Frog.&rdquo; <br />
<strong>Debbie Church, Consortium Co-ordinator. </strong> <br />
<a href="http://www.adoption4me.com">http://www.adoption4me.com</a></p>]]></description>
</item>


<item>
<pubDate>Sat, 15 Dec 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/100</guid>
<title>Sandford provides a powerful Alfresco-based document management solution for blue chip client</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=100]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com/UserFiles/Image/alfresco.jpg'><p>Sandford Technology has put project participants online in record time with an Alfresco solution.</p>
<p>Sandford&rsquo;s client, a major UK-based public company, required a secure online repository for project documents. The repository would contain all documents associated with a construction and development project and enable version control for documents and email notifications to engineers, architects, surveyors and project managers. Key requirements included simplicity for users and anytime anywhere access.</p>
<p>After a detailed analysis, we selected the powerful open source solution from Alfresco as the platform for this project. Alfresco provides an enterprise-class and fully scalable solution for document management and workflow and enables developers to extend and tailor the product.</p>
<p>"Having commissioned dedicated hosted servers with full back up and archiving facilities, we configured Alfresco and extended it to meet the exact needs of the client. The system went live within a few months and after testing and brief training sessions for users, was in full use a short while later.</p>
<p>User satisfaction is very high and further similar projects are expected to start in the New Year."<br />
<strong>Ian Weatherhogg, Sandford Technology, Technical Director</strong></p>]]></description>
</item>


<item>
<pubDate>Wed, 28 Nov 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/99</guid>
<title>Is Your Website Working For You?</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=99]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com/http://www.sandfordtechnology.com/userfiles/image/events/MYCCI.gif'><p><strong>Venue:</strong> National Coal Mining Museum, Wakefield<br />
<strong>  Date:</strong> Tuesday 27 November 2007<br />
<strong> Time:</strong> 08.00 - 10.30</p>
<p><strong>Description:</strong></p>
<p>MYCCI, in association with Sandford Technology present an informative, practical breakfast seminar/workshop that looks at issues including:</p>
<ul>
    <li>Marketing you business via your website</li>
    <li>Attracting more visitors - longer stays - repeat visits</li>
    <li>Search engine optimization</li>
    <li>Improving communication through your website</li>
    <li>Future-proofing your website - blogs etc</li>
    <li>Keeping your web visitors interested</li>
    <li>Targeted e-mail marketing</li>
    <li>Generating enquiries and orders</li>
    <li>All news is good news - keep talking or they will stop listening</li>
</ul>
<p>This is a non technical seminar, for anyone with a responsibility for the style/content/effectiveness of their company's website.</p>
<p>

</p>]]></description>
</item>


<item>
<pubDate>Mon, 19 Nov 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/98</guid>
<title>Antiqueshunting.com Climbs to Fourth Position on UK Google</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=98]]></link>
<description><![CDATA[<p>MASSIVE BOOST FOR ANTIQUES HUNTING.COM<br />
<br />
The Finest Antiques Online<br />
<br />
Recognition for Antiqueshunting.com from the Worlds largest search engine, Google.<br />
<br />
Antiques Hunting.com are proud to announce a further step forward in taking the antiques market into a modern consumer age.<br />
<br />
Search Antiques on the internet and over 133  million sites pop up - including our Scarborough based, Antiqueshunting.com, a rapidly growing online antiques sales and directory website.<br />
<br />
We are now listed fourth with the internet search engine Google, and top-ten with Google (U.S.). Antiqueshunting.com has effectively staked its claim as Britain's most popular professionally run antiques website.<br />
<br />
Antiqueshunting.com was set up to assist the art and antiques industry in unlocking the potential of the Internet. Through the use of professional marketing and targeting techniques, Antiqueshunting aims to provide new life to the antiques trade. By building a highly functional web site Antiqueshunting.com is using technology to bring customers back to the market.<br />
<br />
Ronald Pethick, the Canadian born CEO of the Yorkshire based company is very excited about the news- "A front page listing with the worlds largest search engine is a huge achievement for the company. <br />
Listed fourth in Britain, and within the top ten globally is fantastic news, and I am glad to see that Antiqueshunting.com is being recognised by both dealers and associated groups from within the antiques industry, and our loyal customer base."<br />
<br />
The directory site was created in 2002 by Mr Pethick to consolidate professional antique dealers and associated trades into one large, well run website. Collectors can surf the site free of charge and view literally thousands of antiques and pieces of art. The antiques dealers pay a small monthly subscription, and can freely add their merchandise to the site, which last year averaged over 100,000 hits per month. "We are very please to see our efforts rewarded with the strong continual growth of the company", Ronald says, "and we would be happy to add any antique associated business to the site through a reciprocal link."<br />
<br />
With the growing use of the internet, e-commerce and the rise in popularity of auction websites such as eBay, the shape of art and antique dealers' businesses is changing. "Antiques dealers need a company that can help them to promote their business and attract new customers using modern marketing techniques"<br />
<br />
Note to Editors:<br />
<br />
About Antiques hunting.<br />
In 2002, following 18 months of meticulous research among customers and dealers, which included working with LAPADA to compile and analyse their survey, Antiques Hunting, a web-based company, was born. <br />
The method used is simple. Dealers register their inventory for a monthly subscription and small listing fee. This subscription (is designed to cut out time-wasters and give value to the service on offer. Registration allows dealers to attract antiques and fine arts customers from around the world and gives an opportunity to inter-trade with other top international organisations. <br />
Customers register for free. This registration allows them to peruse stock from any or all of AntiquesHunting's sellers. "They step into a secure international market place with thousands of the world's greatest pieces available to them immediately - it's like shopping the world," explains Ronald. "A customer looking for a specific item can type in a keyword, such as Chippendale, Ming, Louis, which shows the complete stock from every dealer registered with the organisation - there are experts to give information on whatever you're looking for."<br />
<br />
<br />
For more information visit <a href="http://www.antiqueshunting.com">www.antiqueshunting.com</a></p>]]></description>
</item>


<item>
<pubDate>Tue, 30 Oct 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/97</guid>
<title>Is Your Website Working For You?</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=97]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/ScreenShot008.jpg'><strong>Venue:</strong>  Tankersley Manor, Barnsley.<br />
<strong>  Date:</strong> Tuesday 30th October 2007 <br />
<strong> Time:</strong> 1.00pm-4.30pm <br />
<strong> Organiser:</strong> Business Link South Yorkshire<br />
<strong> Cost:</strong> Free to attend</p>

<p><strong>Synopsis</strong><br>

All businesses require an online presence. The quality of it now reflects on you and your business. Attend and discover what you need to be doing now and the directions the web is moving towards.</p>

<p><strong>Who will benefit?</strong><br>

This event is a 'non-technical' seminar, for anyone with responsibility for the style/content/effectiveness of their company's website.</p>
<p><strong>Description:</strong> <br>	

<p>In this seminar, Ian Weatherhogg from Sandford Technology will cover the following areas:
<br><br>
<ul><li>Marketing your business via your website 
<li>Techniques to help attract more visitors (longer stays and repeat visits) 
<li>Search engine optimisation (SEO) 
<li>Improving communication through your website 
<li>Future proofing your website (blogs etc)
<li>Keeping your web visitors interested
<li>Targeted email marketing
<li>Generating enquiries and orders
<li>All news is good news - keep talking or they will stop listening.</ul>
</p>
<p>

</p>]]></description>
</item>


<item>
<pubDate>Thu, 18 Oct 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/96</guid>
<title>The Way To Web Dominance</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=96]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/file/images/ScreenShot053.jpg'><p>Do you have a 'web presence' that reels new customers in? Do potential customers know how to find you, and once they do, will they want to come back for more?</p>

<p> This event, first organised by the West Yorkshire IT Special Interest Group, is designed for anyone with an interest in starting or improving the way they use the internet to market their businesses. This event is organised by the Institute of Directors (IoD).</p>

<p> Two key speakers from the mystic world of all things 'web' will facilitate this inaugural workshop, demystifying this jargon-laden field and highlighting what can be achieved for your business through the use of a well considered internet 'presence'. As well as providing you with ideas on what can be achieved, experts will be on hand to take questions on the practicalities involved.</p>

<p><strong>Date:</strong> Thursday 18th October 2007, 5pm<br>

<strong>Venue:</strong> 3 Albion Place, Leeds</p>

<p>

</p>]]></description>
</item>


<item>
<pubDate>Wed, 26 Sep 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/93</guid>
<title>Online marketing in the UK and Overseas - part of Connect Yorkshire's Business Fitness Programme in Hull</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=93]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com/http://www.connectyorkshire.org/images/logo.gif'><p>Having developed your product or service, you're now looking at ways to generate further sales. This workshop covers the specialist skill of online marketing - giving tips on how to raise your profile and in so doing, increase your geographical reach and turnover!

<p><b>Speakers:</b>
<br>Richard Morrice, The Morrice Partnership
<br>Ian Weatherhogg, Sandford Technology
</p>

<p><b>Date:</b> Wednesday 26 September 2007</p>

<p><b>Venue:</b> Gosschalks, Queens Gardens, Hull, HU1 3DZ Map</p>

<p><b>Time:</b> 4:00pm for 4:30pm start, finishing at approximately 6pm for a buffet and refreshments</p>

<p><b>Registration:</b> <a href='http://www.connectyorkshire.org/?page=Event&amp;itemID=291179'>
http://www.connectyorkshire.org/?page=Event&amp;itemID=291179</a></p>

<p>

</p>]]></description>
</item>


<item>
<pubDate>Wed, 01 Aug 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/91</guid>
<title>Is Your Website Working For You?</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=91]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//UserFiles/Image/events/is your website working/asp master logo.jpg'><p><strong>Event: </strong>Is Your Website Working for You?<br />
<strong>Venue:</strong>  Faraday Wharf, Aston Science Park, Birmingham.<br />
<strong>  Date:</strong> Wednesday 1st August 2007 <br />
<strong> Time:</strong> 8am-10.45am <br />
<strong> Places:</strong> 40 places maximum <br />
<strong> Cost:</strong> &pound;25+VAT (&pound;29.38) per person</p>
<p><strong>Synopsis</strong></p>
<p>All businesses require an online presence. The quality of it now reflects on you and your business.  Attend and discover what you need to be doing now and the directions the web is moving towards</p>
<p><strong>Who will benefit?</strong></p>
<p>This event is a &lsquo;non-technical&rsquo; seminar, for anyone with responsibility for the style/content/effectiveness of their company&rsquo;s website.</p>
<p>&nbsp;</p>
<p><strong>Agenda</strong></p>
<table width="100%" cellspacing="1" cellpadding="1" border="0">
    <tbody>
        <tr>
            <td><font color="#999999">08.00</font></td>
            <td><font color="#999999"> Breakfast and networking</font></td>
        </tr>
        <tr>
            <td><font color="#999999">08.40</font></td>
            <td><font color="#999999"> Welcome - Matthew Hidderley (Aston Science Park)</font></td>
        </tr>
        <tr>
            <td><font color="#999999">08.50</font></td>
            <td><font color="#999999"> </font><font color="#bc2c86"><strong>Get your Business ready for the Next Generation of the Web</strong></font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999"> Ian Weatherhogg, Director (Sandford Technology)</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; Search Engine Optimisation </font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; Second guessing Google &amp; Co </font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; WEB 2.0 (Next Generation Websites) </font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; What it means to you and where you are being taken by it </font></td>
        </tr>
        <tr>
            <td><font color="#999999">09.20</font></td>
            <td><strong><font color="#bc2c86">Consumer Behaviour Changes on Website Design and Online Marketing</font></strong></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">Baljindra Butter, Internet Business Consultant (WSI)  </font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; Your Customers are changing. Are you keeping up!</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; Fresh ideas &amp; practical solutions for persuading customers to act</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999"> &bull; The move towards Conversion Architecture</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999"> &bull; Have more of your visitors take the action you want.</font></td>
        </tr>
        <tr>
            <td><font color="#999999">09:40</font></td>
            <td><font color="#bc2c86"><strong>Open Source Web Options and Trends</strong> </font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">James Pennington, Lead IT Consultant(National B2B Centre)</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; CMS Content Management Systems, Your Site, Your Customers, Your Content, The demand to have current content</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; E-Commerce &ndash; get your business online and current</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; What you need to have to be current in e-commerce</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; Joined up Thinking - Connecting the front with the back in your business</font></td>
        </tr>
        <tr>
            <td><font color="#999999">10.00</font></td>
            <td><strong><font color="#999999"><font color="#bc2c86">Trends within the web</font> </font></strong></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">Hugo Russell, Project Manager (West Midlands ICT Hub)</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; Ubiquitous computing: Computers are redundant as the internet is everything</font></td>
        </tr>
        <tr>
            <td>&nbsp;</td>
            <td><font color="#999999">&bull; 15 Top Websites you wish you knew about.  An introduction to some of the new technologies and how you can use them to enhance your website without over-complicating it.</font></td>
        </tr>
        <tr>
            <td><font color="#999999">10:10</font></td>
            <td><font color="#999999"> Interactive Q&amp;A</font></td>
        </tr>
        <tr>
            <td><font color="#999999">10.30</font></td>
            <td><font color="#999999"> Break, networking and close</font></td>
        </tr>
        <tr>
            <td><font color="#999999">11:00</font></td>
            <td><font color="#999999"> <strong><font color="#bc2c86">Round Table Discussions</font></strong><br />
            Invitation only event with the speakers, researchers and selected delegates. What&rsquo;s the Buzz? Trends that are driving the market plus what e-Business challenges are businesses facing?</font></td>
        </tr>
        <tr>
            <td><font color="#999999">12:00</font></td>
            <td><font color="#999999"> Close</font></td>
        </tr>
    </tbody>
</table>
<p><strong><font color="#ff0000"> </font></strong></p>
<p>

</p>]]></description>
</item>


<item>
<pubDate>Tue, 17 Jul 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/92</guid>
<title>Web 2.0 and its impact on your business, Science City York</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=92]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/events/sciencecity.jpg'><p>Science City York, in association with Sandford Technology, is holding a seminar and workshop to help your company understand 'web 2.0', its impact on your business and the opportunities it presents. This practical seminar includes plenty of real examples from the online world.</p>
<p>The event will be held on Tuesday 17th July 2007 at York University from 8.30am - 12.00pm. Venue details to be confirmed. The morning seminar/workshop will cover topics including:</p>
<ul>
    <li>What is Web 2.0 and how does it affect your business?</li>
    <li>The MySpace generation, their habits and expectations</li>
    <li>Interacting with your audiences - internal and external</li>
    <li>Exploiting Web 2.0 technologies and web services</li>
    <li>The future of interactive business applications</li>
    <p> </p>
</ul>
<p>It is a 'non-technical' seminar, for anyone with business or marketing responsibility.</p>
<p><strong>Timings:</strong></p>
<p>8:30 - 9:00 Registration<br />
9:00 - 10:00 Session 1<br />
10:00 - 10:15 Coffee<br />
10:15 - 11:15 Session 2<br />
11:15 - 11:30 Q&amp;A<br />
11:30 - 12:00 Networking</p>

]]></description>
</item>


<item>
<pubDate>Thu, 28 Jun 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/90</guid>
<title>2020Vision</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=90]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/blog/eyechart_preview(1).jpg'><p>We are in a web-centric world and the pace of change is quickening. Broadband, powerful hosted software applications and the rich functionality of web 2.0 are driving change in business.</p>

 

<p>We are seeing increasing demand for powerful, interactive online business applications and this is symptomatic of the new generation of internet technologies. There is a major trend towards 'web 2.0' portals and internet-hosted business applications such as CRM, document management, workflow and collaboration. </p>


 

<p>By the year 2020 business will be transformed into a predominantly digital landscape, with enterprises small and large transacting through advanced websites, web services and hosted applications. This environment will become the hub of the business. Your clients, prospects, suppliers and other contacts will expect to interact with your business in new, sophisticated ways. </p>


 

<p><strong>The new internet generation</p></strong>


 

<p>The Google and MySpace generations are upon us and users are demanding new and better applications with a rich, personalised experience. Users both inside and outside the enterprise expect to interact on all levels using ever advancing web applications. The MySpace generation assumes they will be able to conduct business 24x7 via the enterprise's digital interfaces - if they find they can't, they'll quietly move on. Your staff will expect to be able to do their job using the same kind of tools they capitalise on in their personal life, and without strictly policed digital boundaries.</p>


 

<p><strong>Collaboration</p></strong>


 

<p>Companies of all sizes need to manage increasing quantities of data and teams collaborating on projects must share information securely, regardless of location. In order to be competitive, growing companies need to embrace collaborative working and establish an infrastructure to support it.</p>


 

<p>People involved with projects or business initiatives are often dispersed across the enterprise and may be outside it, for example suppliers and partners. Information portals provide an entry point for users so that they can find, edit, upload and share information. Where appropriate, users will follow corporate workflow processes or procedures.</p>


 

<p><strong>Solutions  </p></strong>


 

<p>It's not necessary to re-invent the wheel. There are some excellent Open Source applications and portals from which custom solutions can be developed; open or 'loosely coupled' architectures protect the investment of the end-customer. Sophisticated products such as Microsoft Sharepoint are also focused on this market. The good news is that enterprise-class solutions are now available to small and medium-sized business at an affordable price.</p>


 

<p><strong>The Future</p></strong>


 

<p>Some experts on future trends claim that more than 60% of businesses that will have the greatest commercial impact in the next 10 years have not yet been formed! For evidence of how this is possible, you only need to look at companies like Google, Facebook and YouTube. Today it's Web 2.0 but we ain't seen nothing yet!</p>


 

]]></description>
</item>


<item>
<pubDate>Tue, 26 Jun 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/88</guid>
<title>The Morrice Partnership signs technology collaboration deal with Sandford Technology</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=88]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/file/images/tigmaplogo.gif'><p>The Morrice Partnership, a leading York-based communications consultancy, has recently signed a technology collaboration deal with Sandford Technology. Sandford will work on the further development of The Morrice Partnership's innovative TigMap solution as well as other communication and collaboration projects with blue chip clients.</p>
 
<p>"We have a very successful track record in helping organisations unlock the power to communicate, collaborate and innovate more effectively.  Our approach is rooted firmly in people-to-people communication supported by relevant technology and we work with clients to enable them to get the best use from powerful developments like Web 2.0. Our partnership with Sandford extends our capabilities in this area. We are working together on some exciting new projects as well as extensions to our unique TigMap solution." <br>
<strong>Sean Mitchell, Commercial Director, Morrice Partnership.</strong></p>]]></description>
</item>


<item>
<pubDate>Fri, 22 Jun 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/87</guid>
<title>MyDealMaker portal announced at Investment Forum</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=87]]></link>
<description><![CDATA[<p><img height="300" width="277" align="right" alt="" src="/userfiles/image/casestudies/Connect Yorkshire - MyDealMaker Portal/connect_sshot.jpg" />At its Summer Investment Forum on 20th June 2007 at York Racecourse, Connect Yorkshire announced the imminent beta version of the new MyDealMaker portal. MyDealMaker is focused on the Yorkshire technology sector and matches investors with emerging technology companies seeking investment. The objective is to stimulate deals in this sector. <br />
<br />
The portal enables entrepreneurs to showcase their company and provide detailed business and financial profiles to interested parties. Approved investors can search for suitable investments and select 'favourites' for monitoring purposes. The portal also enables confidential email communication between investors and companies seeking investment. <br />
<br />
Designed and developed by Sandford Technology, the MyDealMaker portal represents a major step forward for Connect Yorkshire. <br />
<br />
"MyDealMaker breaks new ground in linking entrepreneurs and investors online. We are already very successful in generating investment in the technology sector but MyDealMaker extends our capability considerably. Connect Yorkshire can only run a limited number of investment events, but the portal will be working in support of investors and technology companies 24/7. The portal will enable company information and success stories to be communicated to investors at any time and increase the chances of a company seeking investment being found by a likeminded investor". <br />
<strong>Glen Hopkinson, Managing Director, Connect Yorkshire</strong></p>

<hr>
<div><img height="16" width="16" alt="" src="/userfiles/htm.gif" /> <a target="_blank" href="http://www.mydealmaker.co.uk/">Click here</a> to visit http://www.mydealmaker.co.uk/</div>]]></description>
</item>


<item>
<pubDate>Tue, 19 Jun 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/84</guid>
<title>Cobbler's Shoes</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=84]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/blog/shoes(1).jpg'><p>During the last few weeks, we've given the Sandford website a facelift and deepened the content significantly.</p>
<p>Our main objectives in overhauling the Sandford site were to:</p>
<ul>
    <p> </p>
    <li>Align the visual image with our latest branding and marketing literature</li>
    <li>Improve the presentation of case studies</li>
    <li>Promote events such as SEO and Digital Marketing workshops</li>
    <li>Add a corporate blog</li>
    <li>Promote our professional services, including training, support and web hosting</li>
    <li>Provide a platform for future promotion of our business solutions and applications</li>
    <p> </p>
</ul>
<p>Please see <a href="http://www.sandfordtechnology.com">www.sandfordtechnology.com</a></p>]]></description>
</item>


<item>
<pubDate>Tue, 29 May 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/81</guid>
<title>New mapping solution powers Cotswolds site</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=81]]></link>
<description><![CDATA[<p><img height="162" hspace="5" width="250" align="right" vspace="5" alt="" src="/userfiles/cotswold.jpg" />Leap Frog has developed a mapping engine which is used to power a new interactive map for the Cotswolds AONB (Area of Outstanding Natural Beauty) website. The map utilises Ordnance Survey maps for the geographical area covered by the AONB and then overlays Points of Interest (POI) data. Users can turn layers of attraction information on and off, roll-over individual icons to view more detail on a particular attraction and can navigate around the map using the on-screen tools. Staff at Cotswolds AONB have the ability within their Content Management System to import POI updates on a quarterly basis, add/edit POI data and create new Points of Interest.</p>
<hr>
<div><img height="16" width="16" alt="" src="/userfiles/htm.gif" /><a target="_blank" href="http://www.cotswoldsaonb.co.uk"> Click here</a> to visit http://www.cotswoldsaonb.co.uk</div>]]></description>
</item>


<item>
<pubDate>Tue, 29 May 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/82</guid>
<title>Uniforms ready for summer!</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=82]]></link>
<description><![CDATA[Leap Frog has developed a new e-commerce website for Birmingham-based Clive Mark Schoolwear Ltd. Due to go live in June, the <img height="228" hspace="5" width="250" align="right" vspace="5" alt="" src="/userfiles/clivemark(1).jpg" />new website provides a fresh and modern look for Clive Mark and delivers the right experience for school children, parents and wholesale customers alike. The Content Management System allows Clive Mark staff to edit all site and website store content. 'Tony Tie' - Clive Mark's shopping assistant - is at hand to guide parents through the process of buying their child's first uniform. A handy 'Find Nearest Store' option allows users to use their postcode to search for their nearest store. If users set up an account on the Clive Mark website they can take advantage of further site facilities which include the ability to:</font></div>
<ul type="disc">
    <li>Create wish lists</li>
    <li>Save shopping baskets</li>
    <li>View order history and speed order if they have all the correct product codes</li>
    <li>Add their name to a mailing list so that they can be kept up to date with the latest news, seasonal and special offers and back-to-school reminders</li>
</ul>
<div>Clive Mark can keep the website store up to date via a dynamic feed created by Leap Frog which will allow staff to export new products from their stock control system to the website store.</div>
<hr>
<div><img height="16" width="16" alt="" src="/userfiles/htm.gif" /> <a target="_blank" href="http://www.clivemark.co.uk">Click here</a> to visit http://www.clivemark.co.uk</div>]]></description>
</item>


<item>
<pubDate>Mon, 14 May 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/77</guid>
<title>The Machine is Us</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=77]]></link>
<description><![CDATA[<p>This sums up Web 2.0 nicely...(needs sound)</p>

<p><embed src="http://www.youtube.com/v/6gmP4nk0EOE" width="425" height="350" type="application/x-shockwave-flash" wmode="transparent"></embed></p>]]></description>
</item>


<item>
<pubDate>Thu, 26 Apr 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/74</guid>
<title>SEO Tools</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=74]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/partnerlogos/google.gif'><p>A summary of useful SEO tools and resources, most of which we use every day.</p>
<p><style type="text/css">


table#Links th {padding: 5px 0; vertical-align:top;}
table#Links td {padding: 5px 0;}</style></p>
<h2>Google's Free Services</h2>
<p>Google offers much more than basic searching! All of the tools below will enhance your ability to optimise your site, assess the competition and stay on top of your market. Most of the services listed below will require you to create a single Google account:</p>
<p>
<table id="Links">
    <tbody>
        <tr>
            <th>Search</th>
            <td>Take a close look at the Advanced options, especially "domain" which will show you the entire cache Google has of your site, and "links" which can show your inbound links. <br />
            <a target="pop" href="http://www.google.co.uk">http://www.google.co.uk</a></td>
        </tr>
        <tr>
            <th>Personalised Search</th>
            <td>Google's personalised home lets you assemble "widgets" and feeds to create a powerful dashboard <br />
            <a target="pop" href="http://www.google.co.uk/ig">http://www.google.co.uk/ig</a></td>
        </tr>
        <tr>
            <th>Toolbar</th>
            <td>The Google Toolbar is the only browser toolbar we'd ever recommend. For SEO purposes, it has a PageRank indicator which gives a rough indication of the overall ranking of sites - useful when building inbound links. <br />
            <a target="pop" href="http://toolbar.google.co.uk">http://toolbar.google.co.uk</a></td>
        </tr>
        <tr>
            <th>Local</th>
            <td>Add your business location to Google Maps. Take advantage of the "glocal" wave which is rushing towards us. <br />
            <a target="pop" href="http://www.google.com/local/add">http://www.google.com/local/add</a></td>
        </tr>
        <tr>
            <th>Keyword Suggestion Tool</th>
            <td>One of several suggestion tools that help you to refine and prioritise your keywords. <br />
            <a target="pop" href="http://adwords.google.com/select/KeywordToolExternal">http://adwords.google.com/select/KeywordToolExternal</a></td>
        </tr>
        <tr>
            <th>Alerts</th>
            <td>Monitor new occurences of your keywords, company name, product names etc. <br />
            <a target="pop" href="http://www.google.co.uk/alerts">http://www.google.co.uk/alerts</a></td>
        </tr>
        <tr>
            <th>Sitemaps</th>
            <td>Primarily for feeding your site structure directly to Google, but many other useful features to keep your site in top shape. <br />
            <a target="pop" href="http://www.google.com/webmasters/sitemaps/">http://www.google.com/webmasters/sitemaps/</a> <br />
            <br />
            Yahoo!'s equivalent:<br />
            <a target="pop" href="http://siteexplorer.search.yahoo.com">http://siteexplorer.search.yahoo.com</a></td>
        </tr>
        <tr>
            <th>Analytics</th>
            <td>Excellent stats and analysis tools, helping you to monitor your site goals and traffic. <br />
            <a target="pop" href="http://www.google.com/analytics">http://www.google.com/analytics</a></td>
        </tr>
        <tr>
            <th>Base</th>
            <td>The mother of all databases (or the daughter perhaps?)<br />
            Another way to generate traffic to your site, and raise awareness of your products\events\whatever. <br />
            <a target="pop" href="http://base.google.com">http://base.google.com</a></td>
        </tr>
        <tr>
            <th>Adwords</th>
            <td>Well, not free but an essential way to fill in the gaps in your search rankings, provide additional customer service and put pressure on your competitors. <br />
            <a target="pop" href="http://adwords.google.com">http://adwords.google.com</a></td>
        </tr>
    </tbody>
</table>
</p>
<p> </p>
<p> </p>
<h2>Other useful links:</h2>
<p>Validate your pages <a target="pop" href="http://validator.w3.org">http://validator.w3.org</a></p>
<p>Lots more weapons for your SEO armoury <a target="pop" href="http://tools.seobook.com">http://tools.seobook.com</a></p>
<p>Keyword mutations: <a target="pop" href="http://adlab.msn.com/keyMut/default.aspx">http://adlab.msn.com/keyMut/default.aspx</a></p>
<p>Quick site analysis: <a target="pop" href="http://www.seoworkers.com/tools/">http://www.seoworkers.com/tools/</a></p>
<p>Entry level SEO software: <a target="pop" href="http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=hoggy&amp;campaign=seotools">http://www.webceo.com</a></p>
<p>Serious SEO software: <a target="pop" href="http://www.axandra.com/go.to/hoggy">http://www.axandra.com</a></p>
<p>Online ranking monitor: <a href="http://www.rankingcheck.com">http://www.rankingcheck.com</a></p>
<p>"Long tail" keyword suggestions: <a href="http://www.hittail.com">http://www.hittail.com</a></p>
<p><br />
<br />
<br />
To download a copy of the SEO presentation slideshow, please <a target="_blank" href="/userfiles/file/presentations/digital marketing mycci.zip">click here</a></p>]]></description>
</item>


<item>
<pubDate>Thu, 26 Apr 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/78</guid>
<title>Events : Is Your Website Working For You?</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=78]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/events/MYCCI.gif'><p>The Mid Yorkshire Chamber of Commerce and Industry (MYCCI), in association with Sandford Technology are holding a seminar and workshop to help your company make the most of the its website <br />
<br />
The event will be held on Thursday 26th April 2007 at the National Coal Mining Museum, Wakefield from 8.00am &ndash; 10.30am. The breakfast seminar/workshop will look at issues including:</p>
<ul>
    <li>Marketing your business via your website</li>
    <li>Keeping your web visitors interested</li>
    <li>Attracting more visitors - longer stays - repeat visits</li>
    <li>Targeted e-mail marketing</li>
    <li>Search engine optimisation</li>
    <li>Generating enquiries and orders</li>
    <li>Improving communication through your website</li>
    <li>All news is good news - keep talking or they will stop listening</li>
    <li>Future-proofing your website - blogs etc</li>
</ul>
<p>It is a 'non-technical' seminar, for anyone with responsibility for the style/content/effectiveness of their company&rsquo;s website. <br />
<br />
The event is designed for businesses with 30+ employees, but does not exclude smaller companies. <br />
<br />
Agenda: <br />
<br />
8.00 - 8.30am Registration with tea/coffee and hot breakfast sandwiches <br />
8.30 - 10.30am Presentation/workshop with Q&amp;A <br />
10.30 - 11.00am Networking (optional) <br />
<br />
If you would like to attend the seminar please visit: <a target="pop" href="http://www.wakefieldfirst.com/?i=612&amp;s=1111">http://www.wakefieldfirst.com/</a></p>]]></description>
</item>


<item>
<pubDate>Wed, 18 Apr 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/73</guid>
<title>Events : Marketing Magic</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=73]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//UserFiles/Image/partnerlogos/aston science park.gif'><p>We presented a talk on Digital Marketing and SEO at Marketing Magic - the latest in Aston Science Park's Seminars for Success series, and the latest in a series of presentations we've be giving at various events around the country.</p>

<p>The event received prominent coverage in the Birmingham Post,<br>taking up the entire back page:</p>

<img src='http://sandfordtechnology.com/cms/imgscale.aspx?img=/UserFiles/Image/events/marketing magic/newscoverage/Birmingham Post.jpg&amp;width=580'>
<img src='http://sandfordtechnology.com/cms/imgscale.aspx?img=/UserFiles/Image/events/marketing magic/newscoverage/Birmingham Post story.jpg&amp;width=200' align="right">



<p>Click each image to zoom:</p>


<table id=GallerySingle><tr><td valign=bottom width='33%'><br><strong>Fully booked</strong><br><br><a href="javascript:void window.open('/UserFiles/Image/events/marketing magic/Fully booked.jpg','popDownload','toolbar=no,location=no,directories=no,menubar=no,resizable=yes,status=false,scrollbars=yes,width=500,height=400')"><img border=0 src="/cms/imgscale.aspx?img=/UserFiles/Image/events/marketing magic/Fully booked.jpg&amp;width=150" width='150px' alt=''></a></td>
<td valign=bottom width='33%'><br><strong>Ian in full flow</strong><br><br><a href="javascript:void window.open('/UserFiles/Image/events/marketing magic/Ian in full flow.jpg','popDownload','toolbar=no,location=no,directories=no,menubar=no,resizable=yes,status=false,scrollbars=yes,width=500,height=400')"><img border=0 src="/cms/imgscale.aspx?img=/UserFiles/Image/events/marketing magic/Ian in full flow.jpg&amp;width=150" width='150px' alt=''></a></td>
<tr><td valign=bottom width='33%'><br><strong>Ian Weatherhogg and Geoff Bland of Imagen Creative</strong><br><br><a href="javascript:void window.open('/UserFiles/Image/events/marketing magic/Ian Weatherhogg and Geoff Bland of Imagen Creative.jpg','popDownload','toolbar=no,location=no,directories=no,menubar=no,resizable=yes,status=false,scrollbars=yes,width=500,height=400')"><img border=0 src="/cms/imgscale.aspx?img=/UserFiles/Image/events/marketing magic/Ian Weatherhogg and Geoff Bland of Imagen Creative.jpg&amp;width=150" width='150px' alt=''></a></td>
<td valign=bottom width='33%'><br><strong>The exhibition area</strong><br><br><a href="javascript:void window.open('/UserFiles/Image/events/marketing magic/The exhibition area.jpg','popDownload','toolbar=no,location=no,directories=no,menubar=no,resizable=yes,status=false,scrollbars=yes,width=500,height=400')"><img border=0 src="/cms/imgscale.aspx?img=/UserFiles/Image/events/marketing magic/The exhibition area.jpg&amp;width=150" width='150px' alt=''></a></td>
<tr><td valign=bottom width='33%'><br><strong>The presenters</strong><br><br><a href="javascript:void window.open('/UserFiles/Image/events/marketing magic/The presenters.jpg','popDownload','toolbar=no,location=no,directories=no,menubar=no,resizable=yes,status=false,scrollbars=yes,width=500,height=400')"><img border=0 src="/cms/imgscale.aspx?img=/UserFiles/Image/events/marketing magic/The presenters.jpg&amp;width=150" width='150px' alt=''></a></td>
</table>
]]></description>
</item>


<item>
<pubDate>Tue, 03 Apr 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/76</guid>
<title>IdeaStorm</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=76]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/blog/ideastorm_2.jpg'><p>I can't understand why there isn't a pure web browser available on the market. Containing as much technology as a freeview box, and in theory costing no more to produce, it could be a tiny set-top device or embedded into TV's.</p>


<p>Although I'm no conspiracy theorist, I can't help wondering whether some secret old-school-tie Msft|Intel|Dell|WD|HP consortium buys-up\pays-off anyone who comes close.</p>

<p>Dell's recent IdeaStore site appealed to my Web 2.0 sensibilities, so I put two and two together and threw my idea (more of a question really!) into the ring.</p>

<p>Will it fly?<br />
Will it be shot down?<br />
<a href="http://www.ideastorm.com/article/show/65601/Pure_web_browser"><strong>You</strong> decide!</a></p>
]]></description>
</item>


<item>
<pubDate>Wed, 28 Feb 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/72</guid>
<title>New e-commerce site is a breath of fresh air for Thorite</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=72]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/casestudies/Thorite/thorite.jpg'><p>Thorite is the UK's leading supplier of compressed air, pneumatic and process products. The Bradford-based company needed an upgrade of their existing website and a new e-commerce website. They invited Leap Frog to update their site and create the new e-commerce portal, having been impressed by the portfolio of our web solutions division.</p>
<p>The e-commerce site allows customers to purchase online from the company's huge product range and enables Thorite to update their information via a sophisticated content management system. The company's online store also offers customers access to special offers and a speed ordering service.</p>
<p><em>"Within a week of the site going live we were receiving sizeable orders. The new Thorite Direct site not only allows our existing customers to place orders over the internet, but has enabled us to reach and satisfy new clients. We're delighted with the response."</em> <br /><strong>Richard Vaughan, Marketing Manager, Thorite</strong></p>
<p><em>"As a long-term client, we understood Thorite's needs and expectations of their e-commerce site. Having successfully launched the new portal, we are now looking at developing an extranet solution, including building in supplier price lists, company datasheets and staff news. We also see ourselves as a technical resource for the company, ready to answer any queries they have about their systems."</em><br />
<strong>Luke Slowen, Production Manager, Leap Frog</strong></p>

]]></description>
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<pubDate>Fri, 23 Feb 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/71</guid>
<title>Online security healthcheck boosts member benefits for world's leading authority on business information protection.</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=71]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/casestudies/ISF - Security Healthchecks/ISF.jpg'><p>The Information Security Forum (ISF) is the world's leading independent authority on information security. A not-for-profit organisation, the forum delivers practical guidance to its 300 members to overcome the wide-ranging security challenges impacting business information today.</p>
<p>Sandford developed a web-based online security health check for the ISF, enabling member companies to rate their security levels against worldwide industry standards and other organisations. The six-month project involved upgrading the existing spreadsheet application to an internet based questionnaire, allowing the ISF to assess strengths and weaknesses from a single document and compare a company's performance against their own sector standards. Companies can then use this information to identify risks, increase security awareness, improve standards and monitor performance.</p>
<p><em>"It was very clear what the ISF wanted, so we had a strong vision of the direction of the project from the beginning. The questionnaire involved seven stages of design and development and we produced three prototypes to enable the ISF to revise it to their exact specifications. The security health check is now up and running successfully, and as new standards arise to meet developing technology, the questionnaire can be updated. This was a model project for us and demonstrates how effective collaborative development can be."</em> <strong>Gary Hare, Project Director, Sandford Technology</strong></p>
<p><em>"It was a pleasure to work with Sandford because they really listened to our plans for the project and offered us an end-to-end approach, involving both their web solutions and software development teams. We're delighted with the finished project because it fulfils all the criteria we asked for and offers added value to our members through a simple but superior security health check. We look forward to working with Sandford on future updates of the system."</em> <strong>Miles Clement, Senior Research Consultant, ISF</strong></p>

]]></description>
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<pubDate>Tue, 20 Feb 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/70</guid>
<title>Helping your business take flight</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=70]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/casestudies/Gazelle/faremine_shot.jpg'><p>Gazelle Travel Ltd is one of the UK's leading flight consolidators, working with 50 major airlines including Emirates, Virgin Atlantic, Air France and KLM. Gazelle approached Sandford to build a website to promote special offers, airline promotions and industry news to travel agents already using their online flight reservation tool and hotline. The reservation system enables independent travel agents to search and book published and consolidated fares.</p>
<p>Working jointly with its web solutions division, Leap Frog, Sandford developed a simple and easy to navigate site with a bespoke content management system, enabling Gazelle staff to update features such as special offers on a daily basis. The site has received excellent feedback from staff and travel agents alike and has seen hits to the website double. See <a href="http://www.faremine.co.uk">www.faremine.co.uk</a>.</p>
<p>Sandford Technology has extensive experience in hotel and flight reservations systems. We have designed, developed and integrated a web-based application for a global business travel agency; we have also developed a complex component for a travel firm which connected to the Sabre Travel Network, one of the world's leading providers of technology, distribution and marketing services for the travel industry. Sandford is also a Pegasus UltraDirect partner, enabling travel firms to search for hotel availability on the web and make reservations and payments. To discuss your travel business needs in web solutions or software development, contact us on 01924 227210 or email <a href="mailto:info2007@sandfordtechnology.com">info2007@sandfordtechnology.com</a><br /></p>

<p><em>"We chose Sandford to develop the site because their experience just blew us away. They developed a ready-made CMS just for us, whereas other companies could only offer an off-the-shelf system. The new site is an excellent communication channel to our clients and we're now reaching and engaging travel agents who were previously unaware of our services."</em>
<br /><strong>Mark Williams, Marketing Manager, Gazelle Travel</strong></p>


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<pubDate>Thu, 15 Feb 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/65</guid>
<title>Sandford present digital marketing at Bmedia Event</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=65]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/photos/Ianportrait150.jpg'><p>Ian Weatherhogg recently an gave a talk on the future of Digital Marketing for bmedi@'s Third Thursday Seminar at Velocity Bradford.</p>
<p>Covering search engine optimisation, email marketing and plenty of other tips and tricks, the presentation was warmly received by an enthusiastic and responsive audience.</p>
<p><strong><em>Thank you for a very informative and well presented seminar yesterday. <br />
The feedback I have received has been excellent.</em></strong><br />
Steve Ding, CEO, bmedi@<br />
<br />
<a target="popNews" href="http://www.bmedia.org.uk/index.cfm?pid=97&amp;newsID=1071">More...</a></p>]]></description>
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<pubDate>Wed, 17 Jan 2007 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/75</guid>
<title>Mac vs PC vs ...?</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=75]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/blog/osx-box.jpg'><p>Got reading this, as I've always marvelled at the passion with which teccies rage for their chosen cause.</p>
<p>Mac vs PC, Unix vs Windows, Linux vs Windows - I've heard 'em all.<br />
After work hours, I suspect the same people get aerated over Xbox vs Playstation, City vs United, Black vs White.</p>
<p>Wanna know where I stand? I'm with Fred:</p>
<p>The whole Mac vs. PC debate is less relevant today than it was in the past. Why? Because the computing platform of the 21<sup>st </sup>century is not the Mac or the PC... <strong>it's the internet</strong>. Operating systems just aren't as important as they used to be.</p>
<p><a href="http://fredtime.com/?p=15"><font color="#888899">http://fredtime.com/?p=15</font></a></p>]]></description>
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<pubDate>Wed, 20 Dec 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/56</guid>
<title>Sandford to offer 'Technology Partnerships' to Birmingham businesses</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=56]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//UserFiles/Image/faraday_night.jpg'><p>Sandford Technology, one of Yorkshire's leading IT providers, has chosen to expand its services to the West Midlands by opening an office in Birmingham.

<p>The company which specialises in software development, web solutions and online security, has grown rapidly this year, since its acquisition of award-winning website business Leap Frog in April. Sandford's success is based on creating 'technology partnerships' with clients, integrating all aspects of their IT needs.

<p>The company's new office will be based at Faraday Wharf, part of Aston Science Park.

<p>Ian Weatherhogg, Technical Director of Sandford Technology, said: "We have developed an excellent reputation for delivering a complete IT service, not only in Yorkshire but nationally and overseas. As a rapidly expanding regional economy, we see Birmingham as the ideal location to extend our 'technology partnership' approach, helping growing and established businesses to develop, design and protect the backbone of their business - their software, e-mail and internet systems."]]></description>
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<pubDate>Fri, 08 Dec 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/55</guid>
<title>Sandford goes down a storm at Vikingar</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=55]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//UserFiles/Image/sandfordgroup.jpg'><p>Sandford Technology was delighted to be invited to run a workshop at Vikingar, Viking Fund's second annual conference held on 16 November. Sponsored by Connect Yorkshire, the event for investee companies, investors and business leaders, is aimed at celebrating the growth of the Fund and raising the profile of investment opportunities for technology companies in the region. Ian Weatherhogg, Sandford's Technical Director, hosted the 45-minute session on e-commerce, which was voted the most popular workshop of the conference. 

<p>Vikingar, literally a gathering of Vikings, featured a number of presentations, including keynote speeches from Simon Hill, Executive Director of Business, Yorkshire Forward, Glen Hopkinson, Managing Director of Connect Yorkshire and Charles Arthur, editor of The Guardian's technology supplement. Other workshops included IP Licensing, run by Addleshaw Goddard; Managing performance/Leadership and motivation by Walker Morris and Viking Fund; Negotiating Skills by McCormicks and Business coaching and team building by Action International. Held at Thorpe Park Hotel &amp; Spa near Leeds, more than 75 people from all sectors of the business community attended the event.

<p>Viking Fund is a &pound;5 million venture capital fund, investing in early stage technology companies in Yorkshire and Humberside. Launched in 2004, the Fund has made 16 early-stage investments totaling &pound;1.2 million. 
]]></description>
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<pubDate>Mon, 04 Dec 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/54</guid>
<title>Anti-fraud innovators Swivel Secure team up with Sandford Technology</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=54]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/clientlogos/swivel.gif'><p>An award-winning business which develops next-generation security technology has teamed up with
one of Yorkshire's leading IT providers, Sandford Technology.
Based in Harrogate, Swivel Secure offers unique one-time security codes
through its patented PINsafe product, allowing businesses to access
their files and accounts remotely, while offering maximum protection
against fraud. PINsafe dispenses with traditional security tokens,
which are expensive and can be easily lost or stolen. The technology
could eventually be used on the high street, offering even greater
fraud protection than the current Chip and PIN method of accessing bank
accounts and credit cards.

<p>Sandford, who helped to develop PINsafe, has been signed up as
Swivel's first integration partner. The Wakefield-based IT
firm will now work with clients to ensure their computer systems are
compatible with the new technology. <br> <br><strong>Richard Atkinson,
Managing Director, Sandford Technology</strong> said:
"We are delighted to work with Swivel Secure to offer the
latest in anti-fraud protection to new and existing clients. PINsafe is
a visionary product, with the potential to revolutionise the way
businesses deal with hostile approaches."

<p><strong>Fraser Thomas, CEO, Swivel Secure </strong>said:
"Sandford's expertise in helping us to develop
PINsafe makes the company ideally placed to apply the technology to new
client systems. With Sandford on board, we can offer a full integration
process, allowing businesses to transform their security systems from a
free-for-all to a fortress." <br>
<p><strong>How PINsafe works:</strong><br>
Based on remote network access using SSL (Secure Socket Layer) VPN
(Virtual Private Network) systems, or SMS text messages, PINsafe uses
token-less two-factor authentication:</p>
<p><strong>Step 1 </strong> Users are issued with a
registered four digit PIN, e.g. 2 4 6 8.</p>
<p><strong>Step 2 </strong>Users receive a ten digit
security string e.g. 5 1 7 3 9 2 0 6 4 8.</p>
<p><strong>Step 3 </strong> Users access their
one-time code by 'reading' the digits corresponding
to their code, in this case the 2nd 4th 6th and 8th numbers.</p>
<p><strong>Step 4 </strong> Users can now use their
extracted code, in this case, 1 3 2 6, to access their systems
remotely. The process is repeated with a unique one-time code for each
user access.</p>
<p style="text-align: center;"><img src="http://www.sandfordtechnology.com/UserFiles/Image/code.gif"
 style="width: 212px; height: 192px;" alt="pinsafe example"></p><br>
<p>Swivel Secure was set up in November 2000 by a group of
entrepreneurs, to develop unique secure authentication technology.
Swivel's flagship product PINsafe, was launched in 2003, and
updated in 2005 to include authentication for Windows. Based in
Harrogate, the company has offices in London, Washington DC, San
Francisco, Beijing, Hong Kong and Sydney. Recommended by PC Pro
magazine, Swivel was awarded Best Information Security Product at the
IM Awards, and is included in the Information Security Products Guide
'Hot Companies' of 2006.<br>
</p>
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<pubDate>Wed, 18 Oct 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/44</guid>
<title>Sandford joins forces with Securability to beat hackers at their own game</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=44]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/clientlogos/securability.jpg'><p>Leading IT specialist Sandford Technology has joined forces with award-winning online security business, Securability, to offer clients unrivalled protection from attacks on their computer systems.</p>
<br>
<p>Based in York, Securability helps businesses to strengthen their systems from security breaches, such as computer or data theft and viruses. Using similar tools to hackers themselves, Securability attempts to compromise security systems in a bid to test how robust they are. The new partnership will enable Sandford to offer clients a high level security package to complement existing products, and the opportunity to 'road test' and protect systems that are vulnerable to attack.</p> 
<br>
<p>"Like Securability, Sandford has a strong pedigree in IT security. We provide authentication systems for online access, enabling positive identification of users who are often accessing their systems remotely," said Richard Atkinson, Managing Director of Sandford. "Securability's range of consultancy services in information security combines perfectly with Sandford's development and implementation skills. We share a common view about high standards of customer service and intend to work on a number of joint projects in the near future."</p>
<br>
<p>"We look forward to working in partnership with Sandford and offering an enhanced service to our clients," said Nick Case, Director of Securability. "Sandford's extensive software development and integration expertise with security products is an excellent fit with our business."
</p>]]></description>
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<pubDate>Fri, 07 Jul 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/41</guid>
<title>Hold the front page!</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=41]]></link>
<description><![CDATA[<p>Sandford's recent acquisition of website specialists Leap Frog, made headlines in the business pages of the <a target= "blank" href="http://www.yorkshiretoday.co.uk/ViewArticle2.aspx?SectionID=56&amp;ArticleID=1610493">Yorkshire Post</a> and <a target= "blank" href="http://www.leedstoday.net/ViewArticle2.aspx?SectionID=40&amp;ArticleID=1615036">Yorkshire Evening Post</a>, read by more than 100,000 people. You can also find out more about the merger in our <a href="/?page=news">latest news.</a> </p>]]></description>
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<pubDate>Thu, 06 Jul 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/42</guid>
<title>Sandford Technology makes a giant leap for IT with the acquisition of award-winning website specialist</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=42]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/leap-frog-sshot.gif'><p>Sandford Technology, one of Yorkshire's leading software and technology providers, has doubled in size and services following the acquisition of award-winning website designers, <a target="blank" href="http://www.leap-frog.co.uk"> Leap Frog</a>. The Normanton-based company can now add creative and content expertise to complement its specialist services in e-commerce, software application development and online security. 
<br>
<br> 
<a target="blank" href="http://www.leap-frog.co.uk"> Leap Frog</a> designs accessible, interactive and award-winning websites for public and private sector clients throughout the UK. Set up just eight years ago, the company has built an impressive portfolio covering industrial engineering, leisure, finance, retail, tourism, housing and technology. 
<br>
<br>
Richard Atkinson, Managing Director, Sandford Technology said: "We're delighted by our acquisition of <a target="blank" href="http://www.leap-frog.co.uk">Leap Frog</a>. It's good news for our businesses as it will enhance their capabilities, and it's great news for our clients who will benefit the most from having a complete range of IT services under the same roof."
Anthony Jones, Business Development Manager, <a target="blank" href="http://www.leap-frog.co.uk">Leap Frog</a> said: "The merger with Sandford is a great leap forward for the future of the business. We can now offer a new level of support that will give real added value to our new and existing customers."
To complete the merger, <a target="blank" href="http://www.leap-frog.co.uk"> Leap Frog</a> has relocated from Halifax to Normanton, but will continue to trade under its own brand. The company boasts Bradford Metropolitan Council, Cedar Court Hotel Group, Kingfell, University of York, Borg Warner, GE Capital Finance and the Countryside Agency amongst its clients. 
<br>
<br>
With an award-winning track record in accessibility and design, <a target="blank" href="http://www.leap-frog.co.uk"> Leap Frog's </a> achievements include the National Library for the Blind's 'Visionary Design' Award and 'Best Web Design Company' at the Yorkshire Internet Awards. A finalist at the Yorkshire Internet Awards in April for its 'Best use of Broadband Technology', <a target="blank" href="http://www.leap-frog.co.uk"> Leap Frog</a> was also short-listed in three categories the previous year. 
<br>
<br>
Sandford is a technology partner to high-quality, growing companies, offering a complete range of consultancy, website and product-based IT services. The company works with clients across the UK, expanding its services in recent years to cover Europe, the US and South East Asia. With the acquisition of Leap Frog, Sandford now employs 14 members of staff and expects to increase its turnover to &pound;1 million in 2006/7.
</p>]]></description>
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<pubDate>Thu, 08 Jun 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/40</guid>
<title>Optimize me!</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=40]]></link>
<description><![CDATA[<p class="ProductIntro">Sales calls canvassing Search Engine Optimisation (SEO) services seem to be more frequent than cold-calls from recruitment companies these days. This article explains a little about SEO and search engines, why they're important and how to make the most of them.</p>



<table><tr><td>

<h3>The scenario</h3>
<p>Let's imagine that you:
<ul style='margin-top:0'>
    <li>sell widgets </li>
    <li>you're based in Birmingham </li>
    <li>your customers are other companies across the UK <br /></li>
</ul>
<p>You want to make sure that:
<ol style='margin-top:0'>
    <li>If a potential customer uses a search engine to find a widget supplier, they have the best chance of finding you. </li>
    <li>If someone needs to know your phone number, and they search using your company name, you'll be top of the list. </li>
</ol>
...in other words, you want to optimise your web site(s) for the search engines. <br />





<h3>1. Identify your keyphrases</h3>
<p>This is the process of picking key words and phrases that become the measure for the SEO success of your site. The best way to get started identifying keyphrases is to put yourself in the shoes of the potential customer and try to imagine what they would type into Google. <br /><br />

<ul>
    <li><strong>widgets</strong> <br />Yes, fair enough. But thousands of other companies across the world sell them too, and many of them also do SEO, so you're not likely to make it into the top 10 for that search term. (If nobody else sells your kind of widgets yet, they will do soon, so you need to stay ahead of the game!) <br /></li>
    <li><strong>widget</strong><br />Not much different to the plural, so still a very competitive term. But I like your thinking - the search engines DO differentiate plurals, and some of your competitors may not have. <br /></li>
    <li><strong>widgets birmingham</strong> <br />Very good. Now apart from any widget sites in Alabama, you're certain to attract prospects shopping for widgets from Birmingham, or widgets for Birmingham, or widgets shaped like Birmingham. This may help your competitors, your existing customers, and telesales outfits trying to sell you a new photocopier, but it won't catch those prospects you're fishing for. So merely describing yourself in a keyphrase isn't too important, although it should be considered as it makes sure that your existing customers can find you. <br /></li>
    <li><strong>widgets essex</strong> <br />Now this is interesting - perhaps this might be the chosen search phrase of an Essex company looking to source widgets locally - exactly what you're looking for. While you can't optimise for every town and county in the UK, you can make sure your site is rich with news and page content. You attended that Widget Supplier Symposium last year in Essex, right? You sold a truck load of widgets to an Essex company last quarter? Make news items of them, or even a corporate blog. Your human audience probably won't read it, but the search engines will. The more relevant content you have, the higher your chances of being matched for search phrases you can't predict. (But use the site's structure to keep it fresh and interesting for your visitors.) <br /></li>
    <li><strong>aluminium widgets</strong> <br />Excellent - not only are you being slightly less ambitious with your search terms, but what's more you've cleverly targeted a specific area of your business. <br /><br />Also by picking a non-US spelling for aluminium (US=aluminum) you've eliminated US buyers and suppliers from your audience and your competition, which gives you a much clearer playing field. (If you sell to the US too, you will want to consider the US spelling separately, and perhaps make the most of the opportunity to have separate US and UK pages). <br /><br />As you supply several different kinds of widgets in addition to aluminium, you may need to consider certain pages of your site as "landing pages" - the ones most likely to rank highly for specific search terms. So for your aluminium range, it's naturally more likely that a page you have extolling their virtues will rank higher for the search term aluminium widgets. So don't just try and direct searchers to your home page by stuffing it with all your keyphrases. Instead make sure that your Products>Widgets>Aluminium page has just the right amount of occurrences, and that there are many other high-ranking sites talking about aluminium widgets linking to this page. <br /></li>


<td>
<div class="newsFigure" style="width:170px;">
<h3>getwellrooney</h3>
<p>As I was writing this article (evening of 6th June '06), I thought it would be a neat trick to give you a measure of the speed of search engines. I picked a topical but totally random word - getwellrooney - I checked that Google had no results for it, and put it at the end of one of the pages on our website. Check back usng the links below to see how the 3 top search engines stack up:

<br>
<br><a href='http://www.google.com/search?q=getwellrooney' target='_blank'>Google</a> <small>(2 days)</small>
<br><a href='http://search.yahoo.com/search?p=getwellrooney' target='_blank'>Yahoo</a>
<br><a href='http://search.msn.co.uk/results.aspx?q=getwellrooney' target='_blank'>MSN Search</a> <small>(2 hours)</small>



<p><strong>Lesson:</strong> Content is king. Your site should say everything there is to say about you, and everything significant that you've done. Then every relevant term that could be used by your target audience will be featured on your site. All news is good news! 

<p><strong>Health warning:</strong> Don't expect such instantaneous miracles! SEO should be measured in months and years. If you want better ranking next year, start SEO now. If you want better ranking next decade, start SEO now. 

</div>


<tr><td>

<h3>2. Linking</h3>
<p>This is important. Really important. You can live without linking, but life is so much easier with.</p>
<p>Here's my take on it: </p>
<p>Google (and since then, the other search engines too) use your inbound and outbound links to build a theoretical network reflecting real life. </p>
<p>If the world's leading authorities on widgets have hyperlinks to your site, Google concludes you're respected in the world of widgets, and pushes you higher up the rankings. </p>
<p>If there's a sudden global widget crisis, and the http://newc.bbc.co.uk does an article that has a link to your site, again Google concludes that people searching for widgets in future should be told about you. </p>
<p>In Google's eyes the BBC ranks very highly. (And happily, that is reflected in global reality). While they may not be an authority on widgets, if they write about it, Google knows it's important. So the link from their article on widgets to your site does you the power of good.</p>
<p>If your best friend happens to work at the BBC and sneaks in a link to your site from some obscure recipe page, it won't be anywhere near as good, because Google knows that the recipe page has no mention of widgets. (But from bcc.co.uk it's still good!)</p>
<p>So get inbound links from anywhere, but aim for contextually relevant, high ranking sites.</p>
<p>My Google-reality-analogy also applies to outbound links. These are links on your site that take the visitor elsewhere. Perhaps to widgetworld.com or to that news article on the BBC site. Google sees that relationship, and it's healthy.</p>
<p>However what is Google to think if it sees a link from your site to a dodgy porn site? It's the SEO equivalent of a Daily Mail front page photo of you emerging from a late-night brothel.
<p>Google's more scientific explanation of their algorithm is <a href='http://www.google.com/technology/'>here</a>, but I think you're more likely to remember mine!


<h3>3. Conclusion</h3>
<p>Is that it?
<p>No - there's lots more to think about!</p>
<br />Things like validation, redirects, density, spiders, 
<br />Then there's Adwords, Froogle, Base, RSS, affiliates, Local.
<br />And Google-bombing, Google-spamming, Google-bowling.

<p>There are many books on SEO, thousands of websites and there'll be an honours degree soon. 

<p>But you stick to making those widgets, and we'll be happy to help with your SEO. <br />



<td>
<div class="newsFigure" style="width:170px">Until they found Sandford, World of Widgets' approach to SEO had been less than scientific...<br><br><img src='/UserFiles/Image/newsletter/harrypotter.png' width=170 border=1></div>

</table>

<hr>
<h3>About Sandford</h3>
Sandford is a technology partner to high-quality, growing companies. We provide the technology and practical help required to ensure that our clients thrive in today's competitive market place.
<p>Sandford's deep understanding of web technology, content management and e-marketing makes us perfectly placed to help with your SEO needs.</p>
<p>To find out more, please <a href='/?page=contact'>contact us.</a>


<hr>
<h3>vikingar_151106</h3>
<p>vikingar_151106 is a search target for a workshop presentation</p>
]]></description>
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<item>
<pubDate>Thu, 11 May 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/39</guid>
<title>Sandford partner with First4IT</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=39]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/clientlogos/first4it.jpg'><p>With the announcement of a partnership with <a href="http://www.first4it.co.uk/">First4IT</a>, Sandford Technology will offer an enhanced range of services to customers.</p>
<p>First4IT are a well-established IT solutions business based in Harrogate and their expertise combines perfectly with Sandford's core strengths in web solutions, applications development and security. First4IT is a very customer-focused company offering services in networking, infrastructure and support. Areas of expertise include the provision of hardware and software solutions, email, disaster recovery, backup systems and broadband.</p>
<p>"First4IT are great to work with and share our belief in very high standards of customer service" said Richard Atkinson, Sandford Managing Director. "Sandford's primary focus is towards web solutions and application development projects but we are aware of the much wider needs of many customers. First4IT's services enable us to plug that gap with a quality service."</p>
<p>"We welcome this opportunity to extend our services through a partnership with Sandford" said Mark Granger, Sales Director of First4IT. "Sandford's extensive experience in web solutions and applications, particularly with the recent acquisition of <a href="http://www.leap-frog.co.uk">Leap Frog</a>, is an excellent fit with our business." </p>]]></description>
</item>


<item>
<pubDate>Fri, 28 Apr 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/38</guid>
<title>Leap Frog shortlisted for internet award with Noopix website</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=38]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/clientlogos/noopix[1].jpg'><p>Last night at the prestigious <a href="http://www.newsco.com/events/yorkshireinternet/06winners">Digital Yorkshire Internet Awards</a> in Leeds, Leap Frog was shortlisted with Noopix for an award in the category "Best Use of Broadband Technology".</p>

<p>Compered by Adrienne Waller, the feisty Sky News presenter, the event showcased the best of web design and development companies in Yorkshire. Sponsors of the event included Yorkshire Forward, Cisco and Deloitte.</p>

<p>Noopix is an online digital photo processor with a difference - the web site offers an entirely new way of displaying digital photographs using 'virtual frames'. The user chooses a frame, mount and text to complement their photograph, which is printed with 3D effects onto a scratch resistant plastic card. See <a href="http://www.noopix.com">www.noopix.com</a>.</p>

<p><a href="http://www.leap-frog.co.uk">Leap Frog</a> designed and developed the visually attractive Noopix website to an exacting specification and the functionality includes an image upload facility, online purchasing and an order processing system.</p>

<p>"Noopix is a fun and inexpensive way to share digital photographs and the company will shortly be expanding the range of frame designs for completely new markets - we have already seen a huge interest in the idea and being short listed for the Digital Yorkshire award will be a great help as we develop the business" said Chris Martin, MD of Noopix.</p>


<h4>About Leap Frog</h4>
<p>Leap Frog is a division of Sandford Technology and offers creative web solutions to a wide range of public and private sector clients.</p>
]]></description>
</item>


<item>
<pubDate>Mon, 10 Apr 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/37</guid>
<title>All News is Good News</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=37]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/blog/keyboardandcoffee133.jpg'><p class=ProductIntro>Email marketing may have had its reputation tarnished by the huge volume of spam email that has become an unwelcome part of our lives and our Inboxes, however it is still a very cost effective way to keep a close relationship with your company's various audiences (customers, prospects, suppliers, partners, staff, investors). This article explains why it's important for you to keep your site up to date with all news from your company, and how easy it can be to dispatch the news items to site visitors with a single click.</p>

<p>Keeping your website up to date with <b>every</b> piece of company news is vitally important, particularly for search engines. If you sell widgets and are based in London, your site should naturally appear in search results when a potential customer <a target="popDef" href="http://en.wikipedia.org/wiki/Google_(verb)">googles</a> for "widgets London". However if a potential customer is looking for a widget supplier in Glasgow, and searches for "widgets glasgow" your site may not be included in the results. If on the other hand, you had published a news item on your site announcing your recent order from Glasgow, or your attendance at an exhibition there, the search engines would include you in the results, as both terms appear on your site. So by publishing ALL but the most mundane news, you increase the likelihood that the potential customer will find you.</p>

<div class="newsFigure">Sandford's CMS allows all news items to be dispatched to subscribers with a few clicks:<br><br><img src="/UserFiles/Image/newsletter/cms-news-dispatch.jpg" border=1 alt="News Dispatch"></div>

<p>With Sandford's Content Management System (CMS), each news item can be automatically dispatched to registered site visitors, newsletter subscribers, and any ancillary contact lists you have available, at the click of a button. The dispatched news items can be tracked allowing you to build up intelligence on the success of each dispatch in terms of opened ratio, links clicked and much more, helping you to refine your news to suit the interests of your audience, and target them individually. The same mechanism can be used to run regular newsletters, send product bulletins and many other potential applications.</p>

<p>By segregating the news into categories, you avoid overloading or boring your visitors, and you make your site easier to navigate and manage. The categories can be thought of as "channels" which your audience can selectively tune in to. For example:</p>

<ul>
<li>press releases</li>
<li>in the press</li>
<li>newsletters</li>
<li>product announcements</li>
</ul>

<div class="newsFigure">IE7's new RSS button lights up when the current site has active RSS feeds:<br><br><img src="/UserFiles/Image/newsletter/ie7rssshot.jpg" border=1 alt="rss screenshot"></div>

<p>In Sandford's CMS, this categorisation enables you to develop a suitably different visual style for each news channel, and control which lists receive any dispatches. Also <a target="popDef" href="http://en.wikipedia.org/wiki/RSS_%28file_format%29">RSS news feeds</a> can be defined for each category which is increasingly important for search engine optimization (SEO) and because the soon-to-be-released <a target="popDef" href="http://www.microsoft.com/windows/IE/ie7/default.mspx">Internet Explorer 7</a> will have a built-in RSS newsreader. (IE's huge market share means that in the next few months subscribing to RSS news feeds will become suddenly become a mainstream activity.) Making RSS feeds visible from your site - alerting site visitors to your news feed and allowing them to subscribe to the feed - will be essential if you want to keep up with your competitors, and show your audience that you're catering for them.</p>

<p>In this way you can keep your site working for you - turning site visitors into prospects, keeping customers informed and feeling welcome, and keeping the search engines interested.</p>

<p>For more information on Sandford's CMS, web development and e-marketing services or for an informal discussion please <a href="?page=feedback">contact us</a>.</p>


<h4>Related articles and pages:</h4>
<ol>
<li><a href="?page=WebSolutions">Sandford's Web Development Services</a>
<!--
<li>Coaxing site visitors to opt-in (a forthcoming article)
<li>Search Engine Optimization (a forthcoming whitepaper)-->
</ol>

]]></description>
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<item>
<pubDate>Mon, 03 Apr 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/34</guid>
<title>Sandford Technology acquires award-winning web solutions business</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=34]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//UserFiles/Image/leap-frog-sshot.gif'><p>Sandford Technology have acquired Leap Frog, an <a href="http://www.leap-frog.co.uk/company.asp">award-winning</a> creative web solutions business. </p>
<p>With an excellent reputation, Leapfrog have more than 8 years experience and an impressive <a href="http://www.leap-frog.co.uk/clientlist.asp">client list</a> from both private and public sectors. The acquisition of Leap Frog by Sandford Technology, a well-established technology and software company based in Normanton, West Yorkshire, will allow both businesses to enhance their web solutions capabilities. Richard Atkinson, Sandford Technology MD says: "We are delighted with the acquisition of Leap Frog. We believe that the combination of Sandford's expertise in e-commerce, advanced application development and systems integration and Leap Frog's creative and content expertise will allow us to offer a uniquely comprehensive service to our clients." </p>
<p>Please see <a href="http://www.leap-frog.co.uk">www.leap-frog.co.uk</a> for further information on Leap Frog's services.</p>]]></description>
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<item>
<pubDate>Thu, 02 Mar 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/33</guid>
<title>Antique hunters are linked with antique professionals around the Globe.</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=33]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//UserFiles/Image/ah-sshot.gif'><p>
Antiqueshunting.com is a new force in the global antiques 
market and is attracting a great deal of interest from the industry 
and general public.</p>

<p>Antiqueshunting.com provide antique professionals with a tailored online 
presence and promote their antiques worldwide to all types of purchaser. Many Antique dealers are unaccustomed to selling on the internet and in isolation, are unable to reap significant benefits from doing so. By grouping together and promoting the antiques from many dealers and presenting an attractive and professional user experience, antiqueshunting.com is leveraging the marketing potential of an individual dealer many times.</p>

<p>Sandford Technology were originally asked to help re-launch Antiqueshunting.com' first website. Success with this early phase led to Sandford adding many areas of advanced functionality to the site including a private area for dealers with facilities for uploading and downloading photographs of antiques, notifications of buyer interest and automated billing.</p>

<p>Building on its success to date and the interest generated at recent 
antique shows, Antiqueshunting.com is now planning additional services for the site.</p>

<p>"Our pipeline of new services has been strategically developed using superior technology to ensure we deliver innovative solutions for both customers and antiques dealers."</p>

<p>With the growing use of the Internet, e-commerce and the rise in popularity of auction websites such as Ebay, the shape of art and antique dealers' businesses is changing. Mr. Pethick said: "Antiques dealers need a company that can help them to promote their business and attract new customers using technology and modern marketing techniques and antiqueshunting.com is best placed to do that."</p>

<p>&copy;2006 Antiques Hunting. All rights reserved.</p>

<p>
Visit antiqueshunting.com <a href=http://www.antiqueshunting.com>www.antiqueshunting.com</a>
</p>
]]></description>
</item>


<item>
<pubDate>Tue, 10 Jan 2006 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/30</guid>
<title>Investment company benefits from database-driven websites</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=30]]></link>
<description><![CDATA[<img align=right src='http://www.sandfordtechnology.com//userfiles/image/clientlogos/3legslogo.jpg'><p>Sandford have recently provided web development and hosting services to 3Legs Venture Capital to deliver a flexible corporate website.</p>

<p>Using the multilingual capabilities of Sandford's Content Management System (CMS), 3Legs' website now works in both English and Russian, with further languages planned later.</p>

<p></p>

<b>Read the full Case Study here.</b> <img height="16" alt="" src="/cms/images/doctypes/pdf.gif" width="16" /> <a target="popCust" href="http://www.sandfordtechnology.com/UserFiles/File/3legs_casestudy.pdf">3Legs Venture Capital plc</a>
<p><strong></strong></p>
<p><b>Visit 3Legs Venture Capital:</b> <a href="http://www.3legsvc.com" target="popCust">http://www.3legsvc.com</a></p>

<hr>

<p><strong>About 3Legs:</strong></p>
<p>3Legs Venture Capital plc, based in the Isle of Man, is an investment company focused on natural resources exploration and production opportunities. </p>

<p></p>]]></description>
</item>


<item>
<pubDate>Wed, 21 Dec 2005 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/29</guid>
<title>Sandford Technology helps online retail company to increase sales</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=29]]></link>
<description><![CDATA[<p> Mail Order 2000, based in Birmingham, is a well-established and successful catalogue and online retail company. Using a mix of traditional values and the very latest up to date technology, its mission is to provide customers with quality, hassle free shopping, coupled with a second-to-none customer service. </p>
<p> The company was set up in 1999 and very quickly realised that its original web site, e-commerce, e-marketing and online promotional activities, were not up to the high standards required to achieve success in this competitive market. Also a concern for the company was a need for quality revenue-generating advice and development.... </p>

<p></p>

<p><b>Read the full Case Study here:</b> <img width="16" height="16" src="/cms/images/doctypes/pdf.gif" alt="" /> <a target="popPDF" href="/UserFiles/File/MO_casestudy.pdf">Mail Order 2000 Ltd.</a>
</p>
<p><b>Visit Mail Order 2000:</b> <a href="http://www.mailorder2000.co.uk" target="popCust">http://www.mailorder2000.co.uk</a></p>

<hr>
]]></description>
</item>


<item>
<pubDate>Tue, 21 Jun 2005 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/28</guid>
<title>Sandford Technology Sponsors Flaxby Park Invitation Day</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=28]]></link>
<description><![CDATA[<h3>
SANDFORD TECHNOLOGY SPONSORS FLAXBY PARK INVITATION DAY
</h3>
<p>
Sandford Technology Limited, a technology and software company headquartered in Europe, sponsored a highly-successful Invitation Day at Flaxby Park Golf &amp; Country Club on 18th June.
</p>
<p>
Sandford is a technology partner to high-quality, growing companies and this was an opportunity to showcase the company's expertise and track-record to a large group of business people.
</p>
<p>
The par-72 championship-standard course was in excellent condition and it is difficult to believe that it has been open for less than 12 months. The weather was fabulous although the heat did take its toll! 
</p>
<p>
The club also pulled out all the stops by opening its brand-new 24-bay driving range on the same day. The driving range is situated next to the A1M motorway and has the very latest ball-dispensing equipment as well as adjacent bunker practice areas and putting green. 
</p>
<p>
The winning score was an amazing 49 points in a 4-ball better ball format.
</p>
<p>
See <a href="http://www.flaxbyparkgolf.com">www.flaxbyparkgolf.com</a> for further details.
</p>
]]></description>
</item>


<item>
<pubDate>Thu, 20 Jan 2005 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/26</guid>
<title>Swivel PINsafe M2F Scoops Top Information Security Award</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=26]]></link>
<description><![CDATA[<center><img src='/images/productimages/swivel/swivel.gif'></center>
<p>
Infosecurity Conference 2004 Booth 411, New York 8th December 2004 ? Swivel Secure Ltd the emerging name in two-factor authentication has gained top place in the Information Security products category at this year's Information Management Awards held last week at London's Grovesnor House Hotel.
</p>
<p>
The award was presented for Swivel's PINsafe M2F authentication technology which was selected from a field of over 20 finalists including SourceFire, Sophos, Clearswift, Checkpoint, PGP and BT. This year's IMA event was supported by the British Computer Society the body responsible for setting standards in the IT profession and the judging panel was chaired by Professor Clive Holtham from Cass Business School.  
</p>
<p>
PINsafe is a strong authentication technology which provides protection against Phishing and Trojan virus programs designed to steal passwords when logging into online banking applications or secure networks. Identity theft prevention and information security are major issues for financial and general commercial enterprises and PINsafe provides a quickly deployable solution for business looking to provide maximum security for remote network access.
</p>
<p>
The system uses mobile phone technology together with a user PIN number to generate a one-time access code for each authentication event which means that if users fall victim to a Phishing attack the security of the network cannot be compromised.
</p>
<p>
Formed in the year 2000 Swivel launched PINsafe in mid 2003 as an upgrade option for companies looking to install stronger authentication than just passwords or to replace token based systems with a simpler more cost effective solution. The company now has over 50 resellers and technology partners covering Europe, North America, Australasia and China and a growing international base of major corporate and SME users.
</p>
<p>
Fraser Thomas CEO at Swivel said ?This is a fantastic achievement for the company at this stage in our development and puts Swivel firmly on the map in the IT security sector. The recent explosion in organized cyber crime and identity theft has made network security headline news so the timing of this award could not have been better.?
</p>
<p>
ENDS
</p>
<p>
<b>About Swivel</b>
</p>
<p>
Swivel Secure Ltd is a UK based software development company working in the field of strong online authentication technology. The company is a member of the Marr Group and has offices in North Yorkshire, London, San Francisco, Washington DC, Beijing and Sydney.
</p>
<p>
For more information contact Stephen Meredith on +44 77816 655709 or email <a HREF="mailto:s.meredith@swivelsecure.com">s.meredith@swivelsecure.com</a>
</p>
<p>
<a target=STLcustomer href="http://www.swivelsecure.com">www.swivelsecure.com</a>
</p>
<p>
<b>About PINsafe M2F</b>
</p>
<p>
PINsafe is a new approach to two-factor authentication which leverages the full functionality of mobile phone technology to generate one-time access codes for logging into secure networks and online transactions. The product competes with a range of token based systems that require the user to have a special device at the time of authentication to prove they are who they say they are. 
</p>
<p>
Inherent features in the design of the product ensure that during the login process the user never keys in their digital ID which means that the PIN cannot be stolen or intercepted by spyware viruses. The use of the mobile phone for the generation of the one-time code means that the user must have the phone in order to login, this eliminates the danger of becoming a victim of a phishing attack.</p>]]></description>
</item>


<item>
<pubDate>Fri, 10 Dec 2004 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/20</guid>
<title>Veridicom Announces ''VKI'', A Portable Authentication Device Incorporating Multi-Factor Authentication With Biometrics, RFID, and USB Storage</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=20]]></link>
<description><![CDATA[<SPAN class=trail>October 12, 2004 09:30:00 AM ET</SPAN> 
<P class=copy>Veridicom International <A href="http://moneycentral.msn.com/scripts/webquote.dll?iPage=qd&amp;symbol=US:VRDI">VRDI</A> is pleased to announced that "VKI", its new multi-factor authentication key which addresses today's need to authenticate individuals in both the enterprise and physical worlds, will be launched at the Biometrics 2004 conference and trade show in London, England this week. </P>
<P class=copy>"VKI is unique in the marketplace as it is a single key that acts not only as a secure storage device that biometrically locks down sensitive data, but it also acts as a uniquely identifiable fingerprint sensor that can biometrically authenticates individuals to multiple compatible networks including existing RFID access systems," stated Paul Mann, President &amp; CEO of Veridicom International. <BR></P>
<P class=copy>"VKI combines strong authentication, application software, local, remote, physical and electronic access capabilities. Not only does it operate as a trusted fingerprint sensor, enabling communication with Cavio (the Veridicom PKI Identity Server) and other compatible server based systems, but 'VKI' also provides multifactor authentication via password, fingerprint, embedded hardware identification from within the device and optional RFID integration for integration into existing physical access security systems," added Mr. Mann.</P>
<P class=copy>VKI is available with storage capacity ranging from 256MB to 1GB, allowing on board storage sensitive/personal data as well as the latest PC/network logon applications, file encryption, and digital signatures capabilities for MS Office applications such as Outlook and MS Word. Initial connectivity options include USB via USB 2.0 and 1.1, as well as RFID. The intuitive user interface provides administrative capabilities, including user enrollment and editing, and allows partitioning between public and private areas on the device. </P>
<P class=copy>"Our acknowledged industry leading FPS200 silicon capacitive fingerprint sensor is embedded onto the device providing strong authentication for accessing PC's, corporate networks, and encrypted files. We deliberately integrated our area sensor onto the device to provide accurate fingerprint capture and matching, thereby avoiding common accuracy and usability issues associated with alternative technologies," added Mr. Mann. </P>
<P class=copy>Veridicom will be demonstrating the new VKI device at the Biometrics 2004 Exhibition and Conference October 14-15, 2004 at the Queen Elizabeth Conference Centre in London, UK. Veridicom is accepting advance orders for delivery in November.</P>
<P class=copy>For more information, visit www.veridicom.com <BR></P>
<P class=copy><STRONG>About Veridicom</STRONG><BR></P>
<P class=copy>Veridicom International offers a suite of identity management products, including hardware and software that utilize public key infrastructure (PKI), secure token-based technology, and fingerprint biometrics to authenticate and manage personal identities for a wide variety of applications and transactions. This platform provides a biometrically authenticated digital signature for financial, travel, and other applications. Veridicom's patented authentication and transaction technology enables real-time authentication of individuals anytime, anywhere, via the Internet, point-of-sale, security kiosk, and mobile devices.<BR></P>
<P class=copy>Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The Company's actual results could differ materially from expected results as a result of a number of factors, including general business conditions in the industry, changes in demand for products, the timing and amount or cancellation of orders, the uncertainties in research and development programs, the evaluation of potential opportunities, the level of corporate expenditures, capital market conditions, and others set forth in the Company's periodic reports as filed with the Securities and Exchange Commission and published on the Edgar System. </P>]]></description>
</item>


<item>
<pubDate>Wed, 10 Nov 2004 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/17</guid>
<title>I/O Software releases SecureSuite XS advanced authentication software version 4.51</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=17]]></link>
<description><![CDATA[<p><I>New release adds support for low bandwidth wide-area networks and new authentication devices.</I></p>
<P><FONT class=BodyTextGrey>I/O Software Inc., a leading authentication software provider announced today that it has released version 4.51 of its SecureSuite XS advanced authentication platform. SecureSuite XS is a modular multi-factor authentication management infrastructure that replace passwords with more secure and convenient forms of authentication, including biometrics, smart cards, and tokens. Applications built into the product provide secure system logon, password bank/single sign-on, file encryption, and application locking. <BR><BR>Driven by customer demand, SecureSuite XS 4.51 integrates data compression, caching, and other optimizations in order to dramatically improve client-server authentication time and overall performance on wide-area networks, which often have slow (64-128kbps) data links. <BR><BR>This new release also adds a number of new authentication devices to the already extensive list of devices supported by SecureSuite, including:<BR><BR>
<P class=subBullets>AuthenTec, Inc. AES2500 series fingerprint swipe sensors 
<P class=subBullets>Sony Corp. FeliCa contactless smart cards (ISO/IEC 18092), widely used in Asia 
<P class=subBullets>Technoimagia Co., Ltd (Japan) FP-Plus/MBG fingerprint sensors 
<P class=subBullets>Validity Sensors, Inc. VFS101 fingerprint swipe sensors 
<P class=subBullets>NITGen Co., Ltd. Optical Mouse and Hamster fingerprint sensors 
<P class=subBullets>USB flash drives based on M-Systems DiskOnKey technology, including products from Dell, HP, IBM, and others. <BR>
<p>"SecureSuite XS 4.51 extends our reach into the identity management and access control market by adding support for new, leading edge authentication devices" said Tas Dienes, COO of I/O Software. "It also helps meet the needs of larger customers that may have a number of small branch offices connected to a few central servers by slow data links." </P>
<P>SecureSuite XS supports Microsoft Windows 2000, Windows XP, and Windows Server 2003, and can be deployed as a stand-alone workstation product or in a client/server environment, using Active Directory. It is currently available in English and Japanese. Software developers can also leverage SecureSuite's strong authentication in their own applications via the SecureTec 4.51 SDK. The latest version of SecureSuite XS Workstation, SecureSuite XS Server, SecureSuite XS Citrix Console and SecureTec AP will be available to end-users through multiple channels, including I/O Software certified distributors, resellers and system integrators, which are listed on I/O Software's web site at www.iosoftware.com. </P>
<P><B>About I/O Software</B><BR>I/O Software is dedicated to delivering the most comprehensive, flexible, convenient, and secure authentication platform to the market. All of I/O Software's products are built on a standardized set of interfaces and services, and leverage the most advanced authentication technologies on the market at any time, including biometrics (fingerprint, face, iris, and signature), Public Key Infrastructure (PKI) based devices, USB tokens, and smart cards. I/O Software has integrated its platform with the leading authentication technologies, devices, and partners in the industry. Its strategic technology partners include Microsoft, Intel, Sony, AuthenTec, Axalto, and Panasonic. I/O Software is the recipient of numerous awards and recognitions, and its products have consistently led comparative reviews. Information on I/O Software and its products is available at www.iosoftware.com or by calling (951) 222-7600.</FONT></P>

<P align=middle><FONT class=BodyTextGrey><I>I/O Software is a leading authentication platform provider. I/O Software's products have been integrated with multiple technologies such as biometrics, smart cards, and tokens, and offer intelligent authentication solutions.</I></FONT></P>]]></description>
</item>


<item>
<pubDate>Mon, 13 Sep 2004 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/19</guid>
<title>Swivel secures ATI Technologies</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=19]]></link>
<description><![CDATA[<P>CANADIAN GRAPHICS GIANT STRENGTHENS LOGIN WITH TWO-FACTOR AUTHENTICATION</P>
<P>August 27th, 2004 San Francisco CA - Swivel Secure America Inc., a leading provider of strong authentication solutions, today announced that ATI Technologies (NASDAQ: ATYT, TSX: ATY), has adopted Swivel's two-factor authentication server software PINsafeM2F to strengthen network security systems login for ATI's 2700 employees worldwide. Swivel PINsafeM2F replaces RSA Secure ID, which had been in place at ATI. </P>
<P>Swivel PINsafe M2F will enable ATI's workforce to securely authenticate and access corporate network-resources via the company's VPN from wherever they are in the world. This will be accomplished using Swivel's unique browser interface and a one-time code extraction process. </P>
<P>The decision to switch to Swivel was made following an extensive evaluation period and pilot program involving thirty of ATI's senior management team. "We had a number of user issues with our previous token-based authentication system," said Tim Collins, ATI's director of information technology, "particularly when individuals had forgotten or mislaid their tokens, especially if out of the office. The fact that Swivel provides a strong authentication solution without the need to carry an additional device was a major factor in choosing this new approach." </P>
<P>"The installation of the system was very straightforward and the feedback from the trial users has been very positive," continued Collins. "From a technical perspective we have had excellent support from the Swivel teams during the integration of PINsafe with our existing network and corporate security policies. From a user perspective we have had no problems in adapting to the simple user interface and I am looking forward to rolling out the system to the rest of the ATI employees."</P>
<P>Andy Cole, Swivel's vice president of sales and business development said: "We are clearly delighted that ATI has chosen PINsafe M2F as their corporate authentication technology. To have one of the world's leading technology companies as a customer is a major boost to our corporate expansion plans for the US and Canada and a ringing endorsement of our technology." </P>
<P>PINsafe M2F<BR>PINsafe M2F is Swivel's tokenless two-factor, authentication technology designed as a cost effective option for secure login to corporate networks and Web based applications. Using a fixed PIN, and security string delivered to a user's mobile device or browser the system generates a one-time code for each authentication attempt. With a special user interface the system is designed to protect the user's digital identity from spyware and casual observation during the login process. </P>
<P>Swivel Secure Ltd. and Swivel Secure America Inc.<BR>Swivel Secure is a software development company headquartered in the UK and with offices in San Francisco CA, Chantilly VA, Beijing, Hong Kong and Sydney Australia. Formed in 2000 the company is a member of the Marr Group of Companies. Swivel owns the worldwide patents on a simple one-time extraction process involving the delivery of a randomly generated security string to a user via mobile or IP networks. The company has worldwide distribution network and OEM partnerships with leading security appliance vendors. </P>]]></description>
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<item>
<pubDate>Thu, 26 Aug 2004 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/18</guid>
<title>Swivel Secure announces new partnership with SUN based secure remote access specialist Talisen Technologies</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=18]]></link>
<description><![CDATA[<P>26th August 2004, Knaresborough England - Swivel Secure Ltd the rapidly emerging name in two-factor tokenless authentication has announced a strategic partnership with the specialist secure remote access and enterprise networking company Talisen Technologies of St Louis, Missouri, USA and Preston, Lancashire, UK. </P>
<P>The partnership will result in Swivel's PINsafe M2F, mobile phone based technology being initially offered as a strong authentication option with the Talisen Enterprise Gateway, a 128-bit encrypted SSL VPN point of entry system for managing remote access to corporate networks, prior to being fully integrated within the technology as the de facto authentication standard. </P>
<P>PINsafe M2F enables strong, two-factor authentication using GSM or GPRS based mobile devices to generate a one-time access PIN for each login attempt. Through a unique user-interface and patented protocol the system provides secure login capability without exposing user credentials to Trojan spyware. The Talisen Technologies` Gateway product is a software based, clientless system and is used widely by major commercial and public sector organisations throughout the world. This includes both Government and military applications where security accreditation for handling protectively marked data over the Internet has been achieved. </P>
<P>Commenting on the agreement Andy Cole VP of Business Development at Swivel said "We are very excited at the prospect of working with Talisen and confident that it will be a winning relationship, particularly in the high end Solaris space. There has been a massive explosion of interest in SSL VPN technology in the past year resulting in rapid growth in the number of companies introducing extensive mobile worker strategies. Swivel's PINsafe is emerging as the cost effective alternative to token based authentication and combined with the Talisen Enterprise Gateway products will provide a highly compelling solution to enable secure anywhere, anytime access to mission critical resources." </P>
<P>The new partnership covers both the US and the UK and both companies will be aggressively targeting the SSL VPN sector which it is predicted will be worth in excess of $600million by 2007. Talisen, one of the earliest adaptors of SSL-VPN technology has recognized the potential value and additional security that Swivel's PINsafe brings to this sector particularly in terms of enabling access from any client device with Internet connectivity. </P>
<P>Mark Kaiser, Managing Director of Talisen Ltd. adds "As Talisen continues to develop next generation enterprise secure remote access solutions; we are very excited about the opportunity to integrate the Swivel Technology with the Talisen Gateway. This will provide our customers with the next level of security that will be crucial in safeguarding data and collaborative environments while reducing administrative complexities" </P>]]></description>
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<item>
<pubDate>Thu, 15 Jul 2004 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/16</guid>
<title>Veridicom Provides Linux SDK</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=16]]></link>
<description><![CDATA[<SPAN class=copy><STRONG>Veridicom Provides Linux SDK</STRONG></SPAN><STRONG><BR><SPAN class=copy>New SDK to enable fingerprint authentication for Linux platforms</SPAN><BR></STRONG><SPAN class=trail>Seattle, WA --- July 15,2004</SPAN> 
<P class=copy>Veridicom International Inc (OTC BB: VRDI) announces the availability of a Linux SDK to support the growing acceptance and deployment of open source software. Linux support will be available for Veridicom's FPS200 sensor.</P>
<P class=copy>"Linux is a growing sector of the IT community, and we are happy to provide a strong authentication solution for a variety of Linux platforms", stated Paul Mann president &amp; CEO of Veridicom International Inc. "Until now, the Linux community has had few options for enabling strong authentication solutions, and fingerprint biometrics in particular" stated Mr. Mann.</P>
<P class=copy>The general release of the Veridicom Linux SDK will offer driver support for the following Linux platforms and kernel configurations:</P>
<P class=subBullets> Redhat Enterprise Linux 3 Update2, kernel 2.4.21-15.EL<BR>
<P class=subBullets> Redhat Enterprise Linux 3 , kernel 2.4.21-4.EL <BR>
<P class=subBullets> Redhat 8.0, kernel 2.4.15 <BR>
<P class=subBullets> Redhat 7.3, kernel 2.4.5<BR>
<P class=subBullets> Slackware 9.1, kernel 2.4.22<BR>
<P class=subBullets> SuSE 8.1, kernel 2.4.19-4GB<BR>
<P class=subBullets> SUN SuSE 8.1, kernel 2.4.19-4GB/<BR><BR></P>
<P class=copy>Linux is increasingly being used by companies who are looking to reduce their operating costs and increase efficiencies by leveraging open source software. "Veridicom plans to provide a flexible authentication solution leveraging multiple IT environments, including including support for all of our products in the Linux environment and support for the 2.6 kernel in the coming months" added Mr. Mann.<BR></P>
<P class=copy>Support for Linux is currently available for Veridicom's FPS200 sensor only, and additional product support will be incorporated into future releases of the Linux SDK. The Linux SDK will be available August 1, 2004.</P>
<P><SPAN class=copy>Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The Company's actual results could differ materially from expected results as a result of a number of factors, including general business conditions in the industry, changes in demand for products, the timing and amount or cancellation of orders, the uncertainties in research and development programs, the evaluation of potential opportunities, the level of corporate expenditures, capital market conditions, and others set forth in the Company's periodic reports as filed with the Securities and Exchange Commission and published on the Edgar System.<BR><BR>About Veridicom<BR><BR>Veridicom International offers a suite of identity management products, including hardware and software that utilize public key infrastructure (PKI), secure token-based technology, and fingerprint biometrics to authenticate and manage personal identities for a wide variety of applications and transactions. This platform provides a biometrically authenticated digital signature for financial, travel, and other applications. Veridicom's patented authentication and transaction technology enables real-time authentication of individuals anytime, anywhere, via the Internet, point-of-sale, security kiosk, and mobile devices.<BR></SPAN></P>]]></description>
</item>


<item>
<pubDate>Fri, 19 Dec 2003 00:00:00 GMT</pubDate>
<guid>http://www.sandfordtechnology.com/news/general/15</guid>
<title>New version of Swivel PINsafe brings enhanced SMS functionality to US market</title>
<link><![CDATA[http://www.sandfordtechnology.com/?page=NewsSingle&amp;itemID=15]]></link>
<description><![CDATA[<P>Swivel Technologies', a growing force in two-factor authentication software, introduced its</P>
<P>PINsafe M2F v2.1 token replacement technology today at Infosecurity 2003, the</P>
<P>leading forum for the IT security sector. Using SMS or Java based mobile technology</P>
<P>PINsafe M2F provides a cost effective system to enable secure login to Web</P>
<P>applications and corporate networks without compromising the user ID.</P>
<P>PINsafe M2F v2.1 has a range of new features including a solution to enable easy</P>
<P>transfer of SMS text messages between different mobile operator networks</P>
<P>developed specifically for the customers in the US market. Other new features</P>
<P>include increased enterprise configuration options and improved setup and PIN</P>
<P>administration. These enhancements provide the ability to define the PIN digit length</P>
<P>and even stronger encryption protection for PINs stored using the custom database</P>
<P>option. A new license key activation feature has also been added to assist</P>
<P>distribution of the product through the Swivel channel partner network.</P>
<P>Andy Cole, VP of Sales and Business Development at Swivel said "Every user of</P>
<P>token based authentication systems that we speak to tells us they find the technology</P>
<P>irritating and inconvenient at best and at worst are downright hostile to the concept.</P>
<P>The problem is that because of the complexity of the cellular networks in the US up</P>
<P>until now there has been no real alternative that can provide both the same level of</P>
<P>security for the enterprise as a token and a universally reliable roaming service."</P>
<P>The enhancements included in PINsafe M2F v2.1 solve the problem of broadly</P>
<P>deploying an SMS-based authentication service in the US. Now, regardless of a</P>
<P>user's mobile network, they will be able to receive their encrypted PIN via a SMS text</P>
<P>message sent to their phones or PDAs</P>
<P>PINsafe M2F v2.0 already has a range of standard API tools including Radius</P>
<P>compatibility and can be easily integrated within legacy enterprise architectures and</P>
<P>backend authorisation systems to protect and enhance existing IT investments.</P>
<P>Through a recent strategic partner agreement with the Aventail Corporation,